BUSINESS RESOURCES BLOG

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

• Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
• Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
• Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
• Understand the principles and best practices of visual design when creating marketing collateral.
• Understand search engine optimization.
• Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
• Understand the factors that drive conversion and opportunities to optimize marketing performance.
• Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
• Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

Book a 1-hour time slot for a 1-on-1 video call with a librarian! Learn how you can access the library’s online business resources including directories, databases with demographics, mapping tools, market and industry reports, and more. Register at www.cmlibrary.org/calendar, select “Business Development” and pick a date. You’ll be sent a zoom link for the meeting.

Simple Steps for Starting Your Business, Virtual Workshop Series #2 — #5 

(Fee: $150 for Workshop Series)

Join us for four three-hour sessions that help you understand these basics:

• The concepts involved with assessing a business idea,

• Marketing your product or service,

• Understanding business financials and how they work, and

• How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept March, 2, 2021)

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan (March 9, 2021)

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections (March 16,  2021)

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps (March 23, 2021)

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)Registration:  The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

Zoom virtual workshop, login information provided upon registration:

https://charlotte.score.org/event/virtual-simple-steps-starting-your-business-workshop-series-2-5-mar

¿Quiere ser dueño de un negocio de comida? ¿Le gusta dar servicio al Cliente? ¿Le gustaría administrar su propio horario? En este seminario gratuito en español compartiremos ideas y pasos importantes para crear un negocio que atraiga a individuos y familias para disfrutar de servicios de neogocio de comida.
Este seminario se ofrece gracias al apoyo de Wells Fargo y el condado de Mecklenburg.
Para registrarse por favor visite al: https://rb.gy/g6gc6q  o llamenos al 980-729-8273.

You have the digital channels in place to reach your customers but how do you get traction? Learn the major digital changes that occurred due to the pandemic and ways to effectively optimize each channel to get the most from your digital advertising efforts!

Speaker:  Daniel Boyce, Vice President Marketing Development, Digimatiq Marketing

Daniel has built his career as a relationship development leader focused on a results-oriented approach to digital marketing. As a thought leader in the digital marketing space, Daniel brings more than 15 years of experience in the digital industry, representing over 20,000 local businesses he’s supported and consulted in that time. Daniel has consulted and built complex marketing, communications, and business efficiency solutions for enterprise organizations like Maaco, Meineke, Mr. Rooter, Mr. Electric, Aire Serv, Rainbow International, Two Men And A Truck®, Top Flite, AAMCO, Lawn Doctor, Pro Oil Change, Drive N Style, Novus Autoglass, Forefront Dermatology, Sona Dermatology & Medspa, Hansons Windows, Speedy Glass, B-Dry, Moran Family of Brands, as well as thousands of small to mid-sized businesses. Daniel is also on the executive board of the American Marketing Association – Charlotte Chapter and a founding partner of Future Forward Ventures.

The Latin American Chamber of Commerce of Charlotte and Prospera will be offering a free virtual informational seminar about the second round of PPP. Learn about eligibility requirements, use of funds, and best practices for PPP reporting and forgiveness. We will review the recent changes from SBA regarding PPP, and review how local Latino and other small businesses can get immediate assistance with the application.

To register please visit: http://lacccharlotte.chambermaster.com/events/details/paycheck-protection-program-prioritizing-small-businesses-3129  or call us at 704-343-2525

Este seminario será ofrecido en inglés, si necesita información en español, nos puede llamar al:704-343-2525.

Book a 1-hour time slot for a 1-on-1 video call with a librarian! Learn how you can access the library’s online business resources including directories, databases with demographics, mapping tools, market and industry reports, and more. Register at www.cmlibrary.org/calendar, select “Business Development” and pick a date. You’ll be sent a zoom link for the meeting.

How to Start Your Own Business 101 w/Sugar Creek Library 

DATE & TIME: March 4, 2021, 5:30pm EST

This is a FREE event.

Come learn the basics of starting your own business in our partnership series with the Charlotte Mecklenburg Library | Sugar Creek Branch.

This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. Start-up Basics provides you with an overview of the skills and tools you need when deciding to start a business. In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

KEY TOPICS

Business Plans/Startup Assistance Non-Profit Operations Other

Registration: https://charlotte.score.org/event/how-start-your-own-business-101-wsugar-creek-library-march-4

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

• Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
• Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
• Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
• Understand the principles and best practices of visual design when creating marketing collateral.
• Understand search engine optimization.
• Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
• Understand the factors that drive conversion and opportunities to optimize marketing performance.
• Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
• Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249