PARTNERSHIPS & TOOLS FOR YOUR SUCCESS
Welcome to Charlotte Business Resources.
Our goal is to connect you with the information you need to learn how to start a business and be successful running it! CBRbiz.com represents a community-wide collaborative effort by a network of organizations committed to working together to save you time and money by providing relevant business resources & information.
BUSINESS RESOURCES BLOG
How to Source and Recruit Tech Talent During a Pandemic
Technology roles from programmers to information technology and project managers are continuing to be in high demand and can be done remotely. But how do you find this talent now? | View all
#31DaysofBiz | Queen’s Popsicle
Queen's Popsicle is not just another popsicle business. We're here to bring a unique experience to the residents of Charlotte by uniting the diversity that exists in the community through a True Royal Flavor. | View all
#31DaysofBiz | Speech Therapy Zone, PLLC
#31DaysofBiz Day 2: Better Bodies 4 Us, LLC is an award-nominated private practice specializing in family-centered speech and language therapy services. | View all
#31DaysofBiz | Mom and Pop’s Print Shop
#31DaysofBiz Day 3: Mom and Pop’s Print Shop has been your Charlotte area, family-owned and operated design and print studio Since 2011. | View allUPCOMING EVENTS
Title
Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5 (Fee: $150 for Workshop Series)
Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5
Session 2: Business Concept (Tues May 12)
Session 3: Marketing Plan (Tues May 19)
Session 4: Financial Projections (Tues May 26)
Session 5: Funding Sources and Next Steps (Tues June 2)
Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)
The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.
The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.
Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5 (Fee: $150 for Workshop Series)
Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5
Session 2: Business Concept (Tues May 12)
Session 3: Marketing Plan (Tues May 19)
Session 4: Financial Projections (Tues May 26)
Session 5: Funding Sources and Next Steps (Tues June 2)
Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)
The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.
The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.
Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5 (Fee: $150 for Workshop Series)
Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5
Session 2: Business Concept (Tues May 12)
Session 3: Marketing Plan (Tues May 19)
Session 4: Financial Projections (Tues May 26)
Session 5: Funding Sources and Next Steps (Tues June 2)
Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)
The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.
The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.
Description
Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.
With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.
Class will meet in person the following dates from 6-9pm
1/28, 2/25,3/31,4/30,5/6,5/28,6/23
3/4 by WebEx from 6-7:30pm
Objectives
Upon successful completion of this course, participants will be able to:
- Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
- Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
- Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
- Understand the principles and best practices of visual design when creating marketing collateral.
- Understand search engine optimization.
- Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
- Understand the factors that drive conversion and opportunities to optimize marketing performance.
- Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
- Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.
Content
- Foundations And Strategy Of Marketing
- Overview of digital marketing
- Digital marketing and business fundamentals
- The 4 Ps of marketing and unique value propositions
- SWOT analysis
- Brand positioning strategy
- Targeting and segmentation
- The customer journey and marketing channels
- Marketing objectives and measurement
- Student presentations
- Marketing Content Strategy And Branding
- Introduction to digital marketing and content marketing
- Consumer psychology and buying motivations
- Branding
- Content and channel strategy
- Blog writing
- SEO
- Writing for various marketing channels
- Marketing Analytics And Performance Optimization
- Google Sheets: Intro to data analysis and visualizations
- A/B Testing: Designing and analyzing A/B tests
- Google Analytics: Collecting, reporting, and analyzing data
- Social Media Marketing
- Introduction to social media
- Understanding audiences
- Content planning
- Content creation
- Advertising
- Reporting and analyzing ads
- Community building
- Best practices
- Search And Display Advertising
- Search engine marketing
- Campaigns and best practices
- Networks and Google products
- Search ads
- Keywords
- Display
- Ad bidding
- Optimization
- Email Marketing
- Introduction to email marketing
- Creating an effective email campaign
- List segmentation and management
- Anatomy of an effective email
- Email automation
- Email deliverability
- Analysis of marketing emails
- Testing emails
Prerequisites
- Basic computer and Internet skills
- Understanding of Google Suite or Microsoft Office applications recommended
Method of Instruction
Hybrid delivery with utilization of the following instructional methods:
- Activity
- Problem-based learning/ Case studies
- Collaborative learning/ Peer review
- Demonstration/ Modeling
Evaluation
- Graded assignments
- Formative assessment (quizzes/ knowledge checks)
- Performance-based assessments
- Discussion boards
- Experiential projects
For Additional Information: https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate
LACCC Café Y Pastel ONLINE
Networking Latino Breakfast
Join us for a fun and friendly networking Latino breakfast!
🍰 on May 29th and make new business connections!
Register Now!
FREE EVENT
You will receive the ZOOM LINK once you have registered
Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5 (Fee: $150 for Workshop Series)
Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5
Session 2: Business Concept (Tues May 12)
Session 3: Marketing Plan (Tues May 19)
Session 4: Financial Projections (Tues May 26)
Session 5: Funding Sources and Next Steps (Tues June 2)
Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)
The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.
The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.
Is Starting a Business Right for You?
Session 1: Start-Up Basics – FREE SCORE Charlotte Virtual Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.
TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249
Is Starting a Business Right for You?
Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.
TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249
PitchBreakfast is a catalyst within the entrepreneurial community, a safe place where entrepreneurs go to connect, learn and grow.
SCHEDULE
8:00 AM Networking + Breakfast
8:15 AM Pitches
9:15 AM Networking
PitchBreakfast is the second Wednesday of every month at Packard Place, 222 S. Church Street (Between 3rd and 4th Streets), Charlotte, NC 28202.
2 to 4 companies have 5 minutes (with slides) to present their ideas followed by 10 minutes of feedback from our expert panelists and then a Q+A with the audience.
Once a quarter, we host IDEA Pitch, for the select pitchsters from PitchBreakfast. 2 to 4 companies have 2 minutes (no slides) to present their ideas followed by 15 minutes of feedback from IDEA Fund Partners.
Breakfast and coffee is provided, courtesy of our sponsors.
PARKING
Packard Place is located at 222 S. Church Street (Between 3rd and 4th Streets), just 3 blocks from the Lynx Blue Line 3rd Street/Convention Center stop.
Parking is available on the street around Packard Place and at many affordable parking decks shown on the map.
Is Starting a Business Right for You?
Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.
TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249
OUR PARTNERS
OUR PARTNERS
BEFCOR is a non-profit corporation providing business owners with long-term, fixed-rate financing for owner-occupied real estate and other fixed assets.
Carolina Business Capital (formerly Centralina Development Corporation) partners with banks to finance real estate and heavy equipment for small businesses across North Carolina.
The Charlotte Regional Business Alliance is a membership, volunteer-led organization that creates competitive advantage by growing the economy, advocating pro-business public policies and delivering innovative programs and services.
The Charlotte Mecklenburg Library offers a wide variety of resources for businesses and non-profit organizations.
The workforce development board offers services and programs to support your business’s growth potential: customized recruiting assistance, training grants for new and incumbent workers, labor market information and more.
The City of Charlotte provides business development support through a variety of services and programs.
City Startup Labs (CSL) has a mission of reimaging of African American millennials (Black Adults 18-34 yrs.) as a new class of entrepreneurs and innovators.
The Central Piedmont Corporate Learning Center provides training and development opportunities for businesses and organizations. They offer hundreds of courses and hands-on programs, all of which can be customized to meet each entrepreneur’s needs.
The Small Business Center at CPCC provides expert assistance and valuable resources to prospective and existing small business owners and non-profit organizations.
The purpose of the Latin American Chamber of Commerce of Charlotte (LACCC) is to offer a sustainable bilingual platform of programs, events and services that engages, empowers and supports both Latino and non-Latino businesses, entrepreneurs and professionals.
Mecklenburg County oversees many business license and permit processes and seeks to increase participation of MWSBE firms in the business community.
The National Black MBA Association (NBMBAA), Charlotte Chapter, a non-profit organization established in 1985, is a professional development organization serving the Charlotte community at large.
NAWBO Charlotte is a professional organization specifically designed to fuel the success of the 42,000 women-owned businesses in the greater Charlotte area.
About our Partner Prospera is an economic development, non-profit organization specialized in providing bilingual assistance… Read More
SCORE counselors and mentors are dedicated to helping entrepreneurs and small business owners start and grow successful businesses.
The nonprofit Center for Community Self-Help and its financing affiliates provide business loans and technical support to businesses throughout the Charlotte region.
The SBTDC is here to help small business owners meet the challenges of today’s business environment – manage their ever-changing world, and plan for the future of their business…
The SBA provides a variety of assistance to small businesses including loans and loan guarantees as well as counseling and training workshops – bond guarantees and business advocacy.
About our Partner The Center for Private Business at Wake Forest University is a membership… Read More
The Employers Association is Charlotte’s premier partner for human resource solutions, helping employers build successful workplaces.
Ventureprise is a broad-based hands-on strategic effort to help high growth startups and early stage companies grow.
The Women’s Business Center provides tools and support to help women-owned businesses start and grow.
