PARTNERSHIPS & TOOLS FOR YOUR SUCCESS

Welcome to Charlotte Business Resources.
Our goal is to connect you with the information you need to learn how to start a business and be successful running it! CBRbiz.com represents a community-wide collaborative effort by a network of organizations committed to working together to save you time and money by providing relevant business resources & information.

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BUSINESS RESOURCES BLOG

How to Prepare for Small Business Saturday During COVID

As thousands of small businesses in Charlotte continue to be impacted by COVID-19, it’s important now more than ever to encourage consumers to shop local.  |  View all

Where Are They Now? Small Business Partner Support Grant Recipient: Latin American Chamber of Commerce of Charlotte

Since the Latin American Chamber of Commerce of Charlotte first received funding from the Small Business Partner Support Grant in June, the organization has invested in Latino-owned small businesses in the food industry.  |  View all

Where Are They Now? Small Business Partner Support Grant Recipient: Small Business and Technology Development Center

Since the Small Business and Technology Development Center first received funding from the Small Business Partner Support Grant in June, the organization has unveiled the curriculum, NxLevel™ Guide to Growing Your Business, for up to 25 companies in Charlotte.  |  View all

Where Are They Now? Small Business Partner Support Grant Recipient: ASPIRE Community Capital

Since the ASPIRE Community Capital first received funding from the Small Business Partner Support Grant in June, the organization has expanded the program offering and further integrated technology into the delivery of entrepreneurial services.  |  View all

UPCOMING EVENTS

Title 

Mar
1
Mon
Digital Marketing Certificate Program @ CPCC Small Business Center - Online
Mar 1 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

Mar
2
Tue
Book a Librarian: Business Research @ online
Mar 2 @ 11:00 am – 12:00 pm

Book a 1-hour time slot for a 1-on-1 video call with a librarian! Learn how you can access the library’s online business resources including directories, databases with demographics, mapping tools, market and industry reports, and more. Register at www.cmlibrary.org/calendar, select “Business Development” and pick a date. You’ll be sent a zoom link for the meeting.

Is Starting a Business Right For You? SCORE Workshop Series #2–#5 (Fee: $150 for Workshop Series) @ Virtual webinar via Zoom
Mar 2 @ 5:30 pm – 7:30 pm

Simple Steps for Starting Your Business, Virtual Workshop Series #2 — #5 

(Fee: $150 for Workshop Series)

 

Join us for four three-hour sessions that help you understand these basics:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept March, 2, 2021)

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan (March 9, 2021)

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections (March 16,  2021)

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps (March 23, 2021)

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

 

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)Registration:  The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

Zoom virtual workshop, login information provided upon registration:

https://charlotte.score.org/event/virtual-simple-steps-starting-your-business-workshop-series-2-5-mar

 

 

Cómo iniciar un negocio de comida en Carolina del Norte. @ Virtual
Mar 2 @ 6:00 pm – 7:00 pm

¿Quiere ser dueño de un negocio de comida? ¿Le gusta dar servicio al Cliente? ¿Le gustaría administrar su propio horario? En este seminario gratuito en español compartiremos ideas y pasos importantes para crear un negocio que atraiga a individuos y familias para disfrutar de servicios de neogocio de comida.
Este seminario se ofrece gracias al apoyo de Wells Fargo y el condado de Mecklenburg.
Para registrarse por favor visite al: https://rb.gy/g6gc6q  o llamenos al 980-729-8273.

Mar
3
Wed
Amplifying Your Digital Marketing to Enhance Business Awareness @ Online
Mar 3 @ 12:00 pm – 1:30 pm

You have the digital channels in place to reach your customers but how do you get traction? Learn the major digital changes that occurred due to the pandemic and ways to effectively optimize each channel to get the most from your digital advertising efforts!

Speaker:  Daniel Boyce, Vice President Marketing Development, Digimatiq Marketing

Daniel Boyce Headshot

Daniel has built his career as a relationship development leader focused on a results-oriented approach to digital marketing. As a thought leader in the digital marketing space, Daniel brings more than 15 years of experience in the digital industry, representing over 20,000 local businesses he’s supported and consulted in that time. Daniel has consulted and built complex marketing, communications, and business efficiency solutions for enterprise organizations like Maaco, Meineke, Mr. Rooter, Mr. Electric, Aire Serv, Rainbow International, Two Men And A Truck®, Top Flite, AAMCO, Lawn Doctor, Pro Oil Change, Drive N Style, Novus Autoglass, Forefront Dermatology, Sona Dermatology & Medspa, Hansons Windows, Speedy Glass, B-Dry, Moran Family of Brands, as well as thousands of small to mid-sized businesses. Daniel is also on the executive board of the American Marketing Association – Charlotte Chapter and a founding partner of Future Forward Ventures.

PPP Round 2 Changes and How it Benefits Your Small Business @ Virtual
Mar 3 @ 6:00 pm – 7:00 pm

The Latin American Chamber of Commerce of Charlotte and Prospera will be offering a free virtual informational seminar about the second round of PPP. Learn about eligibility requirements, use of funds, and best practices for PPP reporting and forgiveness. We will review the recent changes from SBA regarding PPP, and review how local Latino and other small businesses can get immediate assistance with the application.

To register please visit: http://lacccharlotte.chambermaster.com/events/details/paycheck-protection-program-prioritizing-small-businesses-3129  or call us at 704-343-2525

Este seminario será ofrecido en inglés, si necesita información en español, nos puede llamar al:704-343-2525.

 

Mar
4
Thu
Book a Librarian: Business Research @ online
Mar 4 @ 11:00 am – 12:00 pm

Book a 1-hour time slot for a 1-on-1 video call with a librarian! Learn how you can access the library’s online business resources including directories, databases with demographics, mapping tools, market and industry reports, and more. Register at www.cmlibrary.org/calendar, select “Business Development” and pick a date. You’ll be sent a zoom link for the meeting.

How to Start Your Own Business 101 w/Sugar Creek Library @ Zoom webinar
Mar 4 @ 5:30 pm – 7:30 pm

How to Start Your Own Business 101 w/Sugar Creek Library 

 

DATE & TIME: March 4, 2021, 5:30pm EST

This is a FREE event.

 

Come learn the basics of starting your own business in our partnership series with the Charlotte Mecklenburg Library | Sugar Creek Branch.

 

This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. Start-up Basics provides you with an overview of the skills and tools you need when deciding to start a business. In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

 

KEY TOPICS

Business Plans/Startup Assistance Non-Profit Operations Other

Registration: https://charlotte.score.org/event/how-start-your-own-business-101-wsugar-creek-library-march-4

Digital Marketing Certificate Program @ CPCC Small Business Center - Online
Mar 4 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

Mar
6
Sat
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Mar 6 @ 10:00 am – 12:00 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

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