PARTNERSHIPS & TOOLS FOR YOUR SUCCESS

Welcome to Charlotte Business Resources.
Our goal is to connect you with the information you need to learn how to start a business and be successful running it! CBRbiz.com represents a community-wide collaborative effort by a network of organizations committed to working together to save you time and money by providing relevant business resources & information.

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UPCOMING EVENTS

Title 

May
12
Tue
Virtual Workshop “Is Starting a Business Right For You? Advanced Series #2-#5 (Fee: $150 for Workshop Series)
May 12 @ 12:45 pm – Jun 2 @ 4:00 pm

Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5  (Fee: $150 for Workshop Series)

Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5

Session 2: Business Concept (Tues May 12)

Session 3: Marketing Plan (Tues May 19)

Session 4: Financial Projections (Tues May 26)

Session 5: Funding Sources and Next Steps (Tues June 2)

Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)

The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.

The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

 

May
19
Tue
Virtual Workshop “Is Starting a Business Right For You? Advanced Series #2-#5 (Fee: $150 for Workshop Series)
May 19 @ 12:45 pm – Jun 9 @ 4:00 pm

Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5  (Fee: $150 for Workshop Series)

Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5

Session 2: Business Concept (Tues May 12)

Session 3: Marketing Plan (Tues May 19)

Session 4: Financial Projections (Tues May 26)

Session 5: Funding Sources and Next Steps (Tues June 2)

Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)

The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.

The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

 

May
26
Tue
Virtual Workshop “Is Starting a Business Right For You? Advanced Series #2-#5 (Fee: $150 for Workshop Series)
May 26 @ 12:45 pm – Jun 16 @ 4:00 pm

Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5  (Fee: $150 for Workshop Series)

Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5

Session 2: Business Concept (Tues May 12)

Session 3: Marketing Plan (Tues May 19)

Session 4: Financial Projections (Tues May 26)

Session 5: Funding Sources and Next Steps (Tues June 2)

Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)

The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.

The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

 

May
28
Thu
Digital Marketing Certificate Program @ CPCC Central Campus Hall Bldg. Room 304
May 28 @ 6:00 pm – 9:00 pm

Description

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Class will meet in person the following dates from 6-9pm

1/28, 2/25,3/31,4/30,5/6,5/28,6/23

3/4 by WebEx from 6-7:30pm

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

Content

  • Foundations And Strategy Of Marketing
    • Overview of digital marketing
    • Digital marketing and business fundamentals
    • The 4 Ps of marketing and unique value propositions
    • SWOT analysis
    • Brand positioning strategy
    • Targeting and segmentation
    • The customer journey and marketing channels
    • Marketing objectives and measurement
    • Student presentations
  • Marketing Content Strategy And Branding
    • Introduction to digital marketing and content marketing
    • Consumer psychology and buying motivations
    • Branding
    • Content and channel strategy
    • Blog writing
    • SEO
    • Writing for various marketing channels
  • Marketing Analytics And Performance Optimization
    • Google Sheets: Intro to data analysis and visualizations
    • A/B Testing: Designing and analyzing A/B tests
    • Google Analytics: Collecting, reporting, and analyzing data
  • Social Media Marketing
    • Introduction to social media
    • Understanding audiences
    • Content planning
    • Content creation
    • Advertising
    • Reporting and analyzing ads
    • Community building
    • Best practices
  • Search And Display Advertising
    • Search engine marketing
    • Campaigns and best practices
    • Networks and Google products
    • Search ads
    • Keywords
    • Display
    • Ad bidding
    • Optimization
  • Email Marketing
    • Introduction to email marketing
    • Creating an effective email campaign
    • List segmentation and management
    • Anatomy of an effective email
    • Email automation
    • Email deliverability
    • Analysis of marketing emails
    • Testing emails

Prerequisites

  • Basic computer and Internet skills
  • Understanding of Google Suite or Microsoft Office applications recommended

 

Method of Instruction

Hybrid delivery with utilization of the following instructional methods:

  • Activity
  • Problem-based learning/ Case studies
  • Collaborative learning/ Peer review
  • Demonstration/ Modeling

 

Evaluation

  • Graded assignments
  • Formative assessment (quizzes/ knowledge checks)
  • Performance-based assessments
  • Discussion boards
  • Experiential projects

For Additional Information: https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

May
29
Fri
LACCC Cafe y Pastel Online! – Via Zoom @ Online
May 29 @ 8:00 am – 9:30 am

LACCC Café Y Pastel ONLINE
Networking Latino Breakfast

Join us for a fun and friendly networking Latino breakfast!
🍰 on May 29th and make new business connections!

Register Now!
FREE EVENT
You will receive the ZOOM LINK once you have registered

Jun
2
Tue
Virtual Workshop “Is Starting a Business Right For You? Advanced Series #2-#5 (Fee: $150 for Workshop Series)
Jun 2 @ 12:45 pm – Jun 23 @ 4:00 pm

Virtual “Is Starting a Business Right for You?” SCORE Workshop Series #2 — #5  (Fee: $150 for Workshop Series)

Join us for four three-hour sessions via ZOOM that help you test your business idea and gets you started on the right path. We will help you understand the basics of:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You? SCORE Advanced Workshop Series #2–#5

Session 2: Business Concept (Tues May 12)

Session 3: Marketing Plan (Tues May 19)

Session 4: Financial Projections (Tues May 26)

Session 5: Funding Sources and Next Steps (Tues June 2)

Attend all four VIRTUAL sessions for $150.00 (A second person from the same company is an additional $50.00. Ask us for the Special Code.)

The Zoom link will be sent to you via email one day prior to the event. YOU MUST REGISTER AND PAY THE FEE to get this Zoom Link to the Workshops.

The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

 

Jun
3
Wed
Is Starting a business right for you? SCORE Virtual Workshop @ Virtual workshop via Zoom
Jun 3 @ 5:45 pm – 8:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Virtual Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Jun
6
Sat
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Jun 6 @ 11:00 am – 2:00 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Jun
10
Wed
PitchBreakfast @ Packard Place
Jun 10 @ 8:00 am – 9:15 am

PitchBreakfast is a catalyst within the entrepreneurial community, a safe place where entrepreneurs go to connect, learn and grow.

SCHEDULE

8:00 AM Networking + Breakfast
8:15 AM Pitches
9:15 AM Networking

PitchBreakfast is the second Wednesday of every month at Packard Place, 222 S. Church Street (Between 3rd and 4th Streets), Charlotte, NC 28202.

2 to 4 companies have 5 minutes (with slides) to present their ideas followed by 10 minutes of feedback from our expert panelists and then a Q+A with the audience.

Once a quarter, we host IDEA Pitch, for the select pitchsters from PitchBreakfast. 2 to 4 companies have 2 minutes (no slides) to present their ideas followed by 15 minutes of feedback from IDEA Fund Partners.

Breakfast and coffee is provided, courtesy of our sponsors.

PARKING

Packard Place is located at 222 S. Church Street (Between 3rd and 4th Streets), just 3 blocks from the Lynx Blue Line 3rd Street/Convention Center stop.

Parking is available on the street around Packard Place and at many affordable parking decks shown on the map.

Is Starting a business right for you? SCORE virtual workshop @ Zoom virtual meeting
Jun 10 @ 5:30 pm – 8:30 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

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