About the Biz
- Company Name: Jesson & Rains, PLLC
- Who we talked with: Attorney and Co-Founder, Kelly Rains Jesson
- Year established: 2015
- How to Find Them: www.jessonrainslaw.com
- Socialize: Facebook, Twitter, Instagram, LinkedIn, YouTube
Get to Know: Jesson & Rains, PLLC
We provide probate, estate planning, business planning, and litigation-related legal services, primarily to business owners and the construction industry.
As a business owner, what resource organizations have helped you along the way, and how?
SCORE helped us learn some basics when we first opened. Kelly has gotten a lot of value out of NAWBO because many of members have successfully owned businesses for 15-20 years! The British American Business Council has been great for my Edward (who’s British), as has the Charlotte Plumbing Heating & Cooling Contractors’ Association. The Solo /Small Firm Section of the Mecklenburg County Bar Association has been wonderful for brainstorming with other similarly situated attorneys in trying to figure out who to run a successful law practice.
What has been the biggest lesson learned during your entrepreneurial journey, and how have you used that to grow your business?
The biggest lessons we have learned are: (1) do what you say you’re going to do when you said you’re going to do it, and (2) sometimes you just have to show up. We hear this all the time, “business owners don’t return calls or emails in a timely fashion.” We respond to every person that contacts us. We’ve gotten clients simply because we were the first law firm to call them back! We’ve gotten clients because we met them at a networking meeting, and were the only attorneys they knew when they got sued, so we were the ones who got the call. We connect people. We refer to people. People (clients and colleagues) remember good deeds and good service. It will come back tenfold.
What’s the most challenging part of running a law firm?
It’s probably the same for any professional or technician – running a business is not the same as practicing your profession. We know how to be great attorneys, but we were not taught how to be business owners in law school. We’ve had to learn how to market, use a website and social media for business, sign-up clients, get paid, accounting, and hire staff.
What moment are you most proud of throughout the years of developing your business?
We opened on November 1, 2015, after living in Charlotte for only two months, knowing only a handful of people in the area, and with ZERO clients. In 2018, Kelly was named to the North Carolina Rising Stars list for Super Lawyers, and Edward was to the Business North Carolina Magazine Legal Elite list. In 2019, Kelly and Edward were named to both lists. Only 2.5% of attorneys are selected to Rising Stars. Candidates are eligible if they’re 40 years old or younger or have been practicing for 10 years or less. Each year, Business North Carolina Magazine sends ballot notices to every member of the NC State Bar living in NC asking each one question: “Of all the Tar Heel lawyers whose work you have observed firsthand, whom would you rate among the current best in these categories?” Less than 3% of all practicing attorneys in the state were selected as Legal Elite this year.
What are your favorite events to be apart of?
Women Lawyers of Charlotte (WLC), National Association of the Remodeling Industry (NARI), and Carolinas Association of General Contractors (CAGC).