About the Biz
- Company Name: RA Signs
- Who we talked with: Roz-kareem Jackson, President
- Year established: 2008
- How to Find Them: rasigns.com
- Socialize: Facebook
Get to know RA Signs
The best sign is a sign that works instantly, effortlessly, and always. Understanding, customers needs and wants while providing education and solutions. We learn about our customers by asking important questions. We provide our customers with signage that fits their budgets and brings in business. Ultimately, giving them what they want. That’s a SIGN that we are in the right business!
As a business owner, what resource organizations have helped you along the way, and how?
We got an enormous boost from Charlotte Business Inclusion and becoming a certified Small Business Enterprise really changed things for us.
You help businesses with signage at the Charlotte Douglas International Airport. Tell us about your experience becoming a vendor with CDIA?
It’s always good to see the work you have done around the city. Working at Charlotte Douglas Airport has given our company more to look forward to. When you are doing work amongst strong companies you are actually looked at from a different angle. We are very proud that the City of Charlotte elected us to do signage at the airport. Our work will be around for years to come.
A business is opening a brick-and-mortar location and needs signage. What are some things they should consider when deciding what type of signage will work for their business?
The visual impact, the image, and how to connect with potential customers. Most start-up businesses are not aware what it takes to draw in customers. They don’t really understand that the sign is more important than what they are selling. Very few new business owners set aside budgets for signage and advertising. We are there to educate our customers and help them to understand what to look for.
What has been the biggest lesson learned during your entrepreneurial journey, and how have you used that to grow your business?
Understanding that it’s all about the service you provide. Learning to value your clients time before their money. Knowing that it’s a choice to use me versus anyone else. Learning to give your best and treat all your clients better than the last one. Learning every day about your craft and staying innovative. That’s why attending every networking event possible is important to me. We are constantly growing.