This year’s Small Business Saturday is November 28th. It which will be its 5th year and is projected to be one of the most successful ones yet. Although the average spending per shopper is expected be lower this year, a larger percentage of this money is expected to go to small businesses than last year. Small businesses projected to have an advantage are those who offer online services or offer low prices and good deals on the day of the event.
As a small business owner, you probably already know how important it is to participate and get involved in this event. But do you know how to take advantage of this day to better serve your shoppers and bring success to your business? We have some tips!
- Plan something special.
Whether it’s a special promotion, sale or event, plan something unique that will attract customers to your store. You could offer discounts during a certain period of time, serve special food or treats to your customers or promote special savings through email campaigns and social media.
- Partner with other small businesses.
We’re all in this together, and what better way to promote shopping small than by partnering with another small business for Small Business Saturday? For instance, “If you spend $x at Store A, you can save y% at Store B.” Incentives like these are good for everyone and will help you build and strengthen business partnerships for the future!
- Use social media.
Social media is a great way to promote your business’s involvement in Small Business Saturday. Utilize existing hashtags that are already circulating (ie: #shopsmall, #shopsmallCLT, etc.), and get involved in the conversation online. If you’re promoting something special, Facebook advertising is a great way to get the word out to current and new customers.
- Sell them on more.
Upselling is one of the oldest tricks of the trade, but that doesn’t mean it should be forgotten. Pair and suggest products, share information about your business, and make it easier for customers to shop and buy. And, of course, take contact information at the register, have a tablet open that makes it easy to sign up for your newsletter and put them on your email list.
Your work isn’t done yet! Once you’ve received contact information, it’s time to deliver good content. After Small Business Saturday, be sure to follow-up and thank your customers for coming into your store. Maybe even consider including one or two upcoming promotions in your note—the holidays are right around the corner, after all!