/Events

Jan
26
Wed
Equitable small business series @ Zoom
Jan 26 @ 12:00 pm – 2:00 pm

Equitable Small Business Series

 

In this first event, participants will learn about;

1) the small business environment

2) four main areas of concern for small business and protection strategies for each

3) benefits of business planning and five tips on getting started

4) Equitable Advisors and small business

Presenter will be:

Matt Foxhall, Equitable Carolinas East Region EVP

 

https://charlotte.score.org/event/equitable-small-business-series-1-jan-26-2022

 

Jan
27
Thu
Is starting a business right for you? Score virtual workshop @ Zoom virtual meeting
Jan 27 @ 5:45 pm – 7:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
1
Tue
Is Starting a Business Right For You? SCORE Workshop Series #2–#5 (Fee: $150 for Workshop Series) @ Virtual webinar via Zoom
Feb 1 @ 5:45 pm – 7:45 pm

Simple Steps for Starting Your Business, Virtual Workshop Series #2 — #5 

(Fee: $150 for Workshop Series)

Join us for four three-hour sessions that help you understand these basics:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept 

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan 

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps 

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

 

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)Registration:  The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

Zoom virtual workshop, login information provided upon registration:

Registration: https://charlotte.score.org/event/simple-steps-starting-your-business-workshop-series-2-5-jan-2022

 

 

Feb
3
Thu
The Basics of Google Ads, Grow with Google @ Zoom webinar
Feb 3 @ 6:00 pm – 8:00 pm

The Basics of Google Ads, Grow with Google

 

Don’t Miss This Official Grow With Google Marketing Webinar Designed to Grow Your Business in 2022!

Now more than ever, businesses and nonprofits need to know how to reach and engage with customers online – to continue to generate leads, make sales, and grow revenue. Led by Grow With Google Speaker and Trainer Demming Bass, this is a “can’t miss” webinar customized for local businesses and nonprofits including additional ideas and strategies on how to market online in 2022,

In this webinar, you will learn how to reach more customers and grow your business with Google Ads. 

In this session we’ll talk about:

– How online advertising works

– How to create an account and set up an ad campaign

– How to write great ads, refine keywords, and include ad extensions

– The template for the perfect ad – and all of your communications

– How to measure success

As an added bonus, attendees will receive a special link for FREE Google Ads matching ad credit (first-time users). But hurry, spots are limited for this non-recorded webinar and will go fast. 

SCORE Charlotte, the Southwest Region of the Small Business Center and the Union County Library have partnered with the official Grow With Google team.

https://charlotte.score.org/event/basics-google-ads-grow-google-feb-3-2022

 

Feb
8
Tue
Is starting a business right for you? Score virtual workshop @ Zoom virtual meeting
Feb 8 @ 12:45 pm – 2:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
10
Thu
Marketing Plan 101 – Create Your Roadmap To Success @ Zoom webinar
Feb 10 @ 12:00 pm – 2:00 pm

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you…then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

 

A well executed marketing plan will help you:

– Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat

– Define your target audience with buyer personas

– Develop a budget

– Define your brand with proper visuals and messaging

– Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.

 

Presenter: Patty Ross

Patty has over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has

spent 17 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits. Golden State Marketing and her other business, California Wine

Marketing, were founded in 2006.

https://charlotte.score.org/event/marketing-plan-101-create-your-roadmap-success-feb-10

 

Feb
12
Sat
Is starting a business right for you? Score virtual workshop @ Zoom virtual meeting
Feb 12 @ 9:30 am – 11:30 am

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
24
Thu
Is starting a business right for you? Score virtual workshop @ Zoom virtual meeting
Feb 24 @ 12:45 pm – 2:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

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