/Events

Jan
28
Thu
Analice sus fortalezas, debilidades, oportunidades y amenazas @ Zoom webinar, login details provided upon registration
Jan 28 @ 12:00 pm – 2:00 pm

Recuerda la última vez que usted documentó sus fortalezas y debilidades, y analizó sus oportunidades y amenazas? Después de Covid-19 muchas de esas premisas han cambiado. Este es el momento de hacer su análisis nuevamente. Equipados con ese conocimiento y trabajando en equipo es como se logra una buena tormenta de ideas. Usted va a comprobar sus premisas, cuestionará sus propias ideas, y podrá considerar cuándo y cómo hacer un giro en su negocio y trabajar en el desarrollo del mejor camino a seguir.

 

Is Starting a Business Right For You? SCORE Workshop Series #2–#5 (Fee: $150 for Workshop Series) @ Virtual webinar via Zoom
Jan 28 @ 5:30 pm – 7:30 pm

Simple Steps for Starting Your Business, Virtual Workshop Series #2 — #5 

(Fee: $150 for Workshop Series)

 

Join us for four three-hour sessions that help you understand these basics:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept January 7, 2021)

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan (January 14, 2021)

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections (January 21, 2021)

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps (January 28, 2021)

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

 

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)Registration:  The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

Zoom virtual workshop, login information provided upon registration:

https://charlotte.score.org/event/virtual-simple-steps-starting-your-business-workshop-series-2-5-jan

 

 

Feb
1
Mon
Effective Digital Marketing Channels for Small Businesses @ Zoom webinar
Feb 1 @ 12:00 pm – 2:00 pm

Register Now

Zoom Webinar

This LIVE Stream is part 4 of 4 in the Marketing and Technology Series. All presentations in this series are FREE and once registering, you will receive the Zoom link information for all four LIVE Streams.

Having identified your value proposition and USP and defined your target customers, this free webinar goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and help you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels.

 

Feb
4
Thu
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 4 @ 5:30 pm – 7:30 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
9
Tue
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 9 @ 12:45 pm – 2:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
17
Wed
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 17 @ 5:30 pm – 7:30 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
23
Tue
REACH CUSTOMERS ONLINE WITH GOOGLE: HOW TO ATTRACT YOUR IDEAL CUSTOMER IN 2021 @ Zoom webinar
Feb 23 @ 6:00 pm – 8:00 pm

REACH CUSTOMERS ONLINE WITH GOOGLE: HOW TO ATTRACT YOUR IDEAL CUSTOMER IN 2021

 

Don’t Miss This Official Grow With Google Marketing Webinar Designed to Grow Your Business in 2021!

 

Times are challenging. We want to help. The Union County Library and SCORE Charlotte Chapter has partnered with the official Grow With Google team to present this special marketing webinar designed to continue to grow your business in 2021.

 

Now more than ever, businesses and nonprofits need to know how to reach and engage with customers online – to continue to generate leads, make sales, and grow revenue. Led by Grow With Google Speaker and Trainer Demming Bass, this is a “can’t miss” webinar customized for local businesses and nonprofits including additional ideas and strategies on how to market online during and after the COVID-19 crisis.

 

As a bonus, ALL ATTENDEES will receive up to $150 in Google Matching Ad Credit (first-time users only) to immediately market their business with the lessons they learn and apply.

 

In this webinar, you will learn how to:

– Create a free Google My Business profile and how to engage with customers

– Improve your website’s visibility in Google’s organic search results, on all devices

– Implement simple, but effective, best practices for content marketing, social media marketing, and email marketing – especially during the COVID-19 crisis

– Advertise your business through Google via Smart Campaigns (and the perfect ad formula)

 

Attendees will walk away with free tools, a proven plan, and messaging strategies they can implement in their marketing immediately – no matter their level of marketing “know-how” or expertise.

 

KEY TOPICS

Marketing, Public Relations & Sales Other Technology

 

Register: https://charlotte.score.org/event/reach-customers-online-google-feb-23-2021

Feb
25
Thu
Create Your Compelling Elevator Speech @ Zioom webinar
Feb 25 @ 11:00 am – 1:00 pm

Create Your Compelling Elevator Speech 

DATE & TIME: February 18, 2021, 11:00am EST

A free Zoom Webinar

https://charlotte.score.org/event/create-your-compelling-elevator-speech-feb-18-2021

 

Are you grabbing people’s attention in the first 60 seconds when introducing yourself?  Are you powerfully and clearly communicating your unique message? Do you find yourself stopped when asked “what do you do?”

As an entrepreneur or professional, you’re always selling yourself or your product. In those first few seconds people decide whether or not they want to learn more about your service and even if they want to do business with you….so you want to make that first impression count! If you want people to sit up and listen, it starts with creating a compelling Elevator Speech that grabs their attention in the first 30-60 seconds. Your Elevator Speech is both an opportunity to promote your services and a way to separate yourself from the competition. It’s what makes people want to know more about you.

In this fast-paced session, Rochelle Togo-Figa, the Speaking & Sales Breakthrough Strategist, will share the steps to creating a compelling and powerful Elevator Message that will quickly have people saying “Yes, give me your business card. Let’s sit down and talk!”

At the end of the session, you’ll learn…

  • How to grab people’s attention in the first 30-60 seconds.
  • What motivates people to take action.
  • The elements of creating a compelling message that will easily attract more clients.
  • How to create your own unique message.
  • How to deliver your elevator speech with confidence.

 

Feb
27
Sat
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 27 @ 10:00 am – 12:00 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

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