/Events

Jan
23
Sat
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Jan 23 @ 10:00 am – 12:00 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Jan
26
Tue
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Jan 26 @ 12:45 pm – 2:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
4
Thu
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 4 @ 5:30 pm – 7:30 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
9
Tue
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 9 @ 12:45 pm – 2:45 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
17
Wed
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 17 @ 5:30 pm – 7:30 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Feb
27
Sat
Is Starting a business right for you? SCORE virtual workshop @ Zoom Virtual Meeting
Feb 27 @ 10:00 am – 12:00 pm

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249

Mar
1
Mon
Digital Marketing Certificate Program @ CPCC Small Business Center - Online
Mar 1 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

Mar
4
Thu
Digital Marketing Certificate Program @ CPCC Small Business Center - Online
Mar 4 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

Apr
1
Thu
Digital Marketing Certificate Program @ CPCC Small Business Center - Online
Apr 1 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

May
6
Thu
Digital Marketing Certificate Program @ CPCC Small Business Center - Online
May 6 @ 6:00 pm – 8:30 pm

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

additional information:  https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

 

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