/Events

Jan
25
Sat
Is Starting a Business Right for You? The Basics @ Mountain Island Library
Jan 25 @ 11:00 am – 1:00 pm

Is Starting a Business Right for You?

 Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop

This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/local-workshops-4

Jan
27
Mon
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Jan 27 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Jan
28
Tue
Digital Marketing Certificate Program @ CPCC Central Campus Hall Bldg. Room 304
Jan 28 @ 6:00 pm – 9:00 pm

Description

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Class will meet in person the following dates from 6-9pm

1/28, 2/25,3/31,4/30,5/6,5/28,6/23

3/4 by WebEx from 6-7:30pm

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

Content

  • Foundations And Strategy Of Marketing
    • Overview of digital marketing
    • Digital marketing and business fundamentals
    • The 4 Ps of marketing and unique value propositions
    • SWOT analysis
    • Brand positioning strategy
    • Targeting and segmentation
    • The customer journey and marketing channels
    • Marketing objectives and measurement
    • Student presentations
  • Marketing Content Strategy And Branding
    • Introduction to digital marketing and content marketing
    • Consumer psychology and buying motivations
    • Branding
    • Content and channel strategy
    • Blog writing
    • SEO
    • Writing for various marketing channels
  • Marketing Analytics And Performance Optimization
    • Google Sheets: Intro to data analysis and visualizations
    • A/B Testing: Designing and analyzing A/B tests
    • Google Analytics: Collecting, reporting, and analyzing data
  • Social Media Marketing
    • Introduction to social media
    • Understanding audiences
    • Content planning
    • Content creation
    • Advertising
    • Reporting and analyzing ads
    • Community building
    • Best practices
  • Search And Display Advertising
    • Search engine marketing
    • Campaigns and best practices
    • Networks and Google products
    • Search ads
    • Keywords
    • Display
    • Ad bidding
    • Optimization
  • Email Marketing
    • Introduction to email marketing
    • Creating an effective email campaign
    • List segmentation and management
    • Anatomy of an effective email
    • Email automation
    • Email deliverability
    • Analysis of marketing emails
    • Testing emails

Prerequisites

  • Basic computer and Internet skills
  • Understanding of Google Suite or Microsoft Office applications recommended

 

Method of Instruction

Hybrid delivery with utilization of the following instructional methods:

  • Activity
  • Problem-based learning/ Case studies
  • Collaborative learning/ Peer review
  • Demonstration/ Modeling

 

Evaluation

  • Graded assignments
  • Formative assessment (quizzes/ knowledge checks)
  • Performance-based assessments
  • Discussion boards
  • Experiential projects

For Additional Information: https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

Jan
29
Wed
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Jan 29 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Jan
30
Thu
Is Starting a Business Right For You? SCORE Workshop Series #2–#5 (Fee: $150 for Workshop Series) @ Packard Place, Garage
Jan 30 @ 5:45 pm – 8:30 pm

Is Starting a Business Right for You? SCORE Workshop Series #2 — #5

(Fee: $150 for Workshop Series)

Join us for four three-hour sessions that help you understand these basics:

  • The concepts involved with assessing a business idea,
  • Marketing your product or service,
  • Understanding business financials and how they work, and
  • How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept (Jan 9, 2020)

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan (Jan 16, 2020)

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections (Jan 23, 2020)

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps (Jan 30, 2020)

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)

The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

 

Emotional Intelligence for Business Success 2 @ CPCC Central Campus Hall Bldg. Room 215/Online
Jan 30 @ 6:00 pm – 8:30 pm
Topic: Disaster Mitigation

At some point in every business owner’s career, big events can threaten to disrupt your business. Whether it comes in the form of a client issue, natural disasters, or large disruptions outside their control, how the business owner responds can make or break their company. When important decisions need to be made, having the ability to assess the situation and choose the best solution is crucial. Learn how to enhance and implement your emotional intelligence skills so that decisions made during big events put your business on the path to success.

Speaker(s): Mic Alexander, Image Wealth Management

Pre-registration required

Feb
3
Mon
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Feb 3 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Feb
5
Wed
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Feb 5 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Feb
13
Thu
Starting a Cosmetology Business @ City View Center
Feb 13 @ 4:00 pm – 6:00 pm
Topic: Start-up Assistance

You’ve got the styling skills, now its time to learn how to launch your own venture. Discuss key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. All participants will receive salon industry value.

Speaker(s): James Speed

Pre Registration is required

Feb
20
Thu
Become an AirBnB Entrepreneur @ CPCC Central Campus Hall Bldg. Room 215/Online
Feb 20 @ 6:00 pm – 8:00 pm
Topic: Start-up Assistance

Do you have a home that could be earning you extra income on AirBnB? If you think the answer may be yes, join us to learn how to become a part of the fast-growing short-term rental market. Learn how to optimize your AirBnB rental to maximize your profit!

Speaker(s): Ashley Patterson, Creator’s Law

Pre-registration required Register to attend online or in-person