Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.
Many are interested in getting certified to do business with local, state and federal government as well as major corporations. Once certified, most small, minority and women-owned businesses do not have the tool (s) to effectively market to City, County, State and Federal representatives, Supplier Diversity Directors and prime contractors. The Capability Statement is a marketing tool that serves as a “door opener” in relationship building with decision makers and serves as the company’s “leave behind” at the conclusion of a meeting. Lain Consulting LLC, a Minority and Women-Owned Business Enterprise and Industry Leader in government contracting, will share the 5 elements of an effective capability statement and review the do’s and don’t s when developing your capability statements. Find out what you need to know to position your company for more contracting opportunities. This is the third session of the Government Contracting Series
Speaker(s): LaPrinda Spann, Lain Consulting, LLC
(Fee: $150 for Workshop Series)
Join us for four three-hour sessions that help you understand these basics:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Business Start-Up Series – 4 Sessions
Session 2: Business Concept (Jan 9, 2020)
The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.
Session 3: Marketing Plan (Jan 16, 2020)
The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.
Session 4: Financial Projections (Jan 23, 2020)
The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
Session 5: Funding Sources and Next Steps (Jan 30, 2020)
The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.
Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)
You’ve got the styling skills, now its time to learn how to launch your own venture. Discuss key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. All participants will receive salon industry value.
Speaker(s): James Speed
Pre Registration is required
A business plan can be the most important tool someone looking to start a cosmetology business can have. Learn how to turn your ideas into a solid plan for long-term success. Find out how marketing, operations, and finance are interrelated in any successful cosmetology business. Discover the dos and don’ts of writing a plan and steps for making the process painless.
Speaker(s): James Speed
Whether you run a salon or are renting a booth, operating a cosmetology business requires you to have an understanding of bookkeeping. Learn how to properly record financial transactions and understand basic financial statements to make sure you aren’t trimming your profits!
Speaker(s): James Speed
Understand the basics of starting a business and go from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker(s): Tom Conroy
Pre-registration required. Register to attend online or in-person