Is Starting a Business Right for You? SCORE Workshop Series #2 — #5

(Fee: $150 for Workshop Series)

Join us for four three-hour sessions that help you understand these basics:

• The concepts involved with assessing a business idea,
• Marketing your product or service,
• Understanding business financials and how they work, and
• How to fund and finance your business.

Is Starting a Business Right for You?

Business Start-Up Series – 4 Sessions

Session 2: Business Concept (Tuesday, November 3, 2020, 5:45 pm)

The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Session 3: Marketing Plan (November 10,  2020)

The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Session 4: Financial Projections (November 17, 2020)

The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 5: Funding Sources and Next Steps (November 24, 2020)

The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.

Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)

Register: The Business Start-Up Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.

Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.

Speaker(s): Tom Conroy

Pre-registration required. Online Web Ex registrants will be emailed the access information 24 hours before the training seminar. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Is Starting a Business Right for You?

Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.

TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249