/Events

Jan
21
Tue
QuickBooks Level 1 @ CPCC Levine Campus Room 2105
Jan 21 @ 8:30 am – 12:30 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstration of Skills: Yes
  • Class Participation: Yes
Cracking the Code of Crisis Management @ CPCC Central Campus Hall Bldg. Room 215/Online
Jan 21 @ 6:00 pm – 8:00 pm
Topic: Disaster Mitigation

It’s not if it’s when. As a business owner, you want to avoid crisis but despite your best efforts they are bound to occur. Don’t wait until a crisis strikes. Prepare now to reduce the impact on your business. In this seminar, you will define what a crisis is for your company, the key players needed during a crisis, and how to maintain your reputation in real-time.

Speaker(s): Vanessa Vaughn Mathews, Asfalis Advisory

Pre-registration required Register to attend online or in-person

Jan
22
Wed
Responding to RFP, RFQ and ITBs @ CPCC Central Campus Hall Bldg. Room 215/Online
Jan 22 @ 6:00 pm – 8:00 pm
Topic: Government Contracting

Get an insider’s look at what it takes to win a significant contract. A City of Charlotte contracting officer will share insights on how to respond to Requests for Proposals and other potential opportunities. See samples of successful submissions. Learn the do’s and don’t’s in writing and submitting a proposal. Understand how decisions are made. Find out how to successfully compete in the proposal process. This is the second session in the Government Contracting Series

Speaker(s): Johnella Walker

Pre-registration required Register to attend online or in-person

Jan
23
Thu
QuickBooks Level 1 @ CPCC Levine Campus Room 2105
Jan 23 @ 8:30 am – 12:30 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstration of Skills: Yes
  • Class Participation: Yes
Jan
27
Mon
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Jan 27 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Jan
28
Tue
Business Preparedness: Expect the Unexpected @ CPCC Central Campus Hall Bldg. Room 215/Online
Jan 28 @ 6:00 pm – 8:00 pm
Topic: Disaster Mitigation

Every business needs a plan B. Fire, floods, and hurricanes are generally associated with contingency planning. But what if a large event comes to town that shuts down roadways making it difficult or impossible for suppliers and employees to reach your business? What if your entire team comes down with the flu? Make no mistake continuity of operations isn’t just about natural disasters. It can also prepare you for more commonplace problems and ready you for unexpected disruption. Learn the necessary elements your small business needs to survive and thrive and five things most companies ignore that they shouldn’t in preparedness planning.

Speaker(s): Vanessa Vaughn Mathews, Asfalis Advisory

Pre-registration required

Digital Marketing Certificate Program @ CPCC Central Campus Hall Bldg. Room 304
Jan 28 @ 6:00 pm – 9:00 pm

Description

Facebook and Central Piedmont are partners in developing and offering this non-credit Digital Marketing Certificate program. In the six-month course, entry-level job seekers and experienced professionals alike will gain and expand their understanding of core concepts including market positioning, brand positioning, targeting and segmentation, and marketing channels and metrics.

With this high-demand set of skills, this innovative course (offered by blending online and in-person sessions) will have you set to kick start your journey into careers that require new technology skills in digital marketing. You will end this course with a professional portfolio of applied projects that will showcase your abilities and prepare you to put these skills into action.

Class will meet in person the following dates from 6-9pm

1/28, 2/25,3/31,4/30,5/6,5/28,6/23

3/4 by WebEx from 6-7:30pm

Objectives

Upon successful completion of this course, participants will be able to:

  • Understand foundations of marketing including: unique value proposition, customer segmentation, customer personas, various marketing channels, and key metrics.
  • Understand the process of creating an effective content strategy by understanding consumer psychology and buying motivations
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand search engine optimization.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.
  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycles of successful social media, search, display, and email campaigns.

Content

  • Foundations And Strategy Of Marketing
    • Overview of digital marketing
    • Digital marketing and business fundamentals
    • The 4 Ps of marketing and unique value propositions
    • SWOT analysis
    • Brand positioning strategy
    • Targeting and segmentation
    • The customer journey and marketing channels
    • Marketing objectives and measurement
    • Student presentations
  • Marketing Content Strategy And Branding
    • Introduction to digital marketing and content marketing
    • Consumer psychology and buying motivations
    • Branding
    • Content and channel strategy
    • Blog writing
    • SEO
    • Writing for various marketing channels
  • Marketing Analytics And Performance Optimization
    • Google Sheets: Intro to data analysis and visualizations
    • A/B Testing: Designing and analyzing A/B tests
    • Google Analytics: Collecting, reporting, and analyzing data
  • Social Media Marketing
    • Introduction to social media
    • Understanding audiences
    • Content planning
    • Content creation
    • Advertising
    • Reporting and analyzing ads
    • Community building
    • Best practices
  • Search And Display Advertising
    • Search engine marketing
    • Campaigns and best practices
    • Networks and Google products
    • Search ads
    • Keywords
    • Display
    • Ad bidding
    • Optimization
  • Email Marketing
    • Introduction to email marketing
    • Creating an effective email campaign
    • List segmentation and management
    • Anatomy of an effective email
    • Email automation
    • Email deliverability
    • Analysis of marketing emails
    • Testing emails

Prerequisites

  • Basic computer and Internet skills
  • Understanding of Google Suite or Microsoft Office applications recommended

 

Method of Instruction

Hybrid delivery with utilization of the following instructional methods:

  • Activity
  • Problem-based learning/ Case studies
  • Collaborative learning/ Peer review
  • Demonstration/ Modeling

 

Evaluation

  • Graded assignments
  • Formative assessment (quizzes/ knowledge checks)
  • Performance-based assessments
  • Discussion boards
  • Experiential projects

For Additional Information: https://www.cpcc.edu/business-and-industry/small-business-center/digital-marketing-certificate

Jan
29
Wed
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Jan 29 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes
Jan
30
Thu
Emotional Intelligence for Business Success 2 @ CPCC Central Campus Hall Bldg. Room 215/Online
Jan 30 @ 6:00 pm – 8:30 pm
Topic: Disaster Mitigation

At some point in every business owner’s career, big events can threaten to disrupt your business. Whether it comes in the form of a client issue, natural disasters, or large disruptions outside their control, how the business owner responds can make or break their company. When important decisions need to be made, having the ability to assess the situation and choose the best solution is crucial. Learn how to enhance and implement your emotional intelligence skills so that decisions made during big events put your business on the path to success.

Speaker(s): Mic Alexander, Image Wealth Management

Pre-registration required

Feb
3
Mon
QuickBooks Level 1 @ CPCC Central Campus, Levine Technology Bldg
Feb 3 @ 6:00 pm – 9:00 pm

Description

Discover how to manage and maintain your business finances by automating your accounting and financial reporting functions. Use this computerized program to set your company’s chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions.

Objectives

Upon successful completion of this course, the participants will be able to:

  • Set up a Chart of Accounts
  • Create Invoices
  • Receive Payments
  • Track Both Cash and Charge Sales
  • Make Deposits
  • Pay Bills
  • Create Lists
  • Reconcile Bank Accounts
  • Produce Financial Reports

Content

  1. Class Introduction
    • What does your company do?
    • What information will be important to your company
    • Introduction to the QuickBooks navigator
    • Goals/objectives
    • Business terms
    • Using exercise disk
    • Set up a company
      • Use chart of accounts
      • Open cash account
  2. Review company setup and answer questions
    • Lists
    • Creating a company
    • Customer/job
    • Employee
    • Vendor
    • Customized fields
    • Managing lists
    • Working with bank accounts
      • Writing checks
      • Check registers
      • Handwritten checks
    • Entering and paying bills
    • Accounts Payable
    • Entering and paying bills
    • Learn to back up and restore QuickBooks on your computer
  3. Review items
    • Items (creating)
      • Optional (setting up invoices)
      • (selling products)
    • Invoicing for Service
    • Payment processing
  4. Review
    • Optional (payment processing)
    • Reconciling and other accounts (charge cards, etc.)
    • Creating reports/graphs
    • Customizing

Prerequisites

Basic computer skills & some basic accounting are required.

Method of Instruction

Lecture, Hands on

Evaluation

  • Exam: No
  • Demonstation of Skills: Yes
  • Class Partcipation: Yes