Session 1: Start-Up Basics – FREE SCORE Charlotte Workshop
This introductory workshop focuses on the Business Start-Up Basics of testing your business idea and identifying the key factors that influence start-up success. The Business Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business.
In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.
Presented by SCORE Charlotte Certified Mentors at no cost to you.
Who / Why Should You Attend: Want to start a business, but not sure of the paperwork you need or the steps you should take??? This Startup Workshop is designed to give Entrepreneurs on-site legal counsel and assistance. This hands-on workshop will provide participants with answers to their legal questions, support with filling out documents with NC Secretary of the State, and support with completing all paperwork to get your business up and running.
Presenters: Natalie Williams / Raeneice Taltoan-Reed / Tony Proctor / Ann Elmore”
(Fee: $150 for Workshop Series)
Join us for four three-hour sessions that help you understand these basics:
- The concepts involved with assessing a business idea,
- Marketing your product or service,
- Understanding business financials and how they work, and
- How to fund and finance your business.
Business Start-Up Series – 4 Sessions
Session 2: Business Concept (Jan 9, 2020)
The first workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept Workshop, you are able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.
Session 3: Marketing Plan (Jan 16, 2020)
The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan Workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.
Session 4: Financial Projections (Jan 23, 2020)
The third workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
Session 5: Funding Sources and Next Steps (Jan 30, 2020)
The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of the series, you have all the tools necessary to decide whether or not to launch your small business.
Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)
You’ve got the styling skills, now its time to learn how to launch your own venture. Discuss key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. All participants will receive salon industry value.
Speaker(s): James Speed
Pre Registration is required
Who / Why Should You Attend: Understanding how to manage Human Resource is critical for a new or growing small business. Learn how to staff your business, from interviewing to retention to preventing attrition; why you need an employee handbook and what to include; employee relations and how to handle work disputes; how to set up employee files and display required Labor Law posters; and other topics helpful to your business.
Presenter: Beth Samudio
Financing continues to be a challenge for many small business owners. Questions range from, who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing and learn the advantages and disadvantages of the different types of funding sources.
Speaker(s): Ron Fisher
Pre-registration required Register to attend online or in-person
How do you determine the right price? The wrong pricing strategy can make or break a business. Learn the fundamentals of pricing, how to establish a pricing model, and determine the best strategy for your business
Speaker(s): Crystal Passmore, Evolution Financial and Business Services, LLC
Pre-registration required. Register to attend online or in-person