Businesses fail because of a lack of customers. Learn how to prove you have a market at the onset using the Customer Discovery process. Find out the best way to approach potential customers to ask for information about their needs and to obtain feedback on your potential idea/solution. This early feedback is priceless and will help you design the “ideal” solution itself – one that customers want and are willing to pay for. Don’t fail for lack of product market fit!
Speaker: Devin Collins, Executive Director, Ventureprise