(Fee: $150 for Workshop Series)
Focuses on your business concept with step-by-step guidance in researching your idea, your market, and your competition. By the end of this Workshop, you will be able to identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.
Introduces you to marketing communication methods and tools to maximize your customer reach. The discussion covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. By the end of this session, you will know how to outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.
Uses exercises to help you better understand financial concepts. Reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
Offers information on how to finance your small business. Discussions include sources of funds, accounting the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merit of business plans and loan application. At the end of this Workshop series, you have all the tools necessary to decide whether or not to launch your small business.
Attend all four sessions for $150.00 (A second person from the same company is an additional $50.00)
The Workshop Series is presented by SCORE Certified Mentors. Free one-on-one counseling is part of the workshop process.