How to Prepare for Small Business Saturday During COVID

As thousands of small businesses in Charlotte continue to be impacted by COVID-19, it’s important now more than ever to encourage consumers to shop local. We know small businesses are behind every successful neighborhood and ensuring customers stay local makes a significant impact. 

In fact, for every dollar spent in the local community, nearly 70% remains in the local economy. So, when Americans spent a record $19.6B in 2019 during the 10th annual Small Business Saturday¹, a whopping $13B stayed local. 

Shopping behavior will likely be different this year, which is why it’s crucial for businesses to prepare for a socially distanced shopping experience. 

Below you’ll find a list of tips to ensure you’re keeping your business, consumers, and employees safe during Small Business Saturday, November 28, 2020.

Enhance Online Shopping

Drive sales by making your business accessible to online customers this Small Business Saturday. The CDC recommends shopping online rather than in-stores, and consumers may not feel safe going into stores even with safety measures in place. That’s why it’s important to make your products available by enhancing your online options.

Create Digital Experiences 

Be innovative this holiday season. Develop digital experiences to encourage shopping and share the joy. Need ideas? Try a White Elephant Gift Guide by grouping the quirkiest items into one place. Use social media to help get the word out about those items. You could also create Holiday Party Kits for a virtual celebration at home, or create a Holiday Countdown Campaign to excite your community.

Ensure Safety

Your consumers need to be reassured your business is taking the appropriate measures to stay safe this holiday season. Follow the guidelines released by the Occupational Safety and Health Administration (OSHA)

    • Encourage workers to stay home if they feel sick.
    • Provide hand sanitizer and require frequent handwashing with soap and water.
    • Clean regularly and disinfect surfaces. 
    • Practice social distancing with shoppers and employees.
    • Train workers on proper hygiene and cleaning protocols.
    • Ask workers to wear masks.
    • Expand your curbside or takeout service.
    • Encourage employees to share safety concerns.

Take It Outdoors

Do you have space outside of your business? If you are able, set up shop with your products so shoppers can browse outside. Outdoor spaces give shoppers even more space to socially distance themselves. 

Use Free In-Store Signage

This is the busiest time of year for retailers and we know you have a lot on your plate as you prepare for Small Business Saturday! Save some time with these free and ready-made Shop Small resources created by American Express. From social distancing posters to holiday social posts, you’ll be prepared for the holiday season.

Tell us how you’re celebrating Small Business Saturday by mentioning @cbrbiz on Facebook, LinkedIn, Twitter and Instagram.


Mayor Lyles Proclaims Nov 28 Small Business Saturday







¹American Express Small Business Economic Impact Study

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