The Most Important Stats About Small Business Saturday

Charlotte's The Most Important Stats About Small Business Saturday

Small Business Saturday 2016 is all but here, and November 26th is quickly approaching.

If you haven’t planned a promotion or have no idea how to participate, read this blog for some last minute ways your business can celebrate Small Business Saturday.

But if you’re still deciding whether or not it’ll be worth it to participate, you’ve come to the right place.

Small Business Saturday was started by American Express in 2010. It always occurs the Saturday after Thanksgiving and is turkey-sandwiched in between Black Friday and Cyber Monday. The goal has always been to celebrate small businesses and to encourage area consumers to #shoplocal and #shopsmall.

Here are a few stats to remind you how beneficial awareness events like Small Business Saturday are, and why your business should participate.

  • Last year, 95 million people went out to support their local businesses and shop small.
  • Holiday spending has increased by nearly 15% since 2014, and the spending last year reached $16.2 billion.
  • Small Business Saturday also encourages a boost in social media engagement. Last year, hundreds of thousands of posts were shared about the holiday on Facebook, Instagram and Twitter.
  • According to an NFIB survey, more than half of U.S. consumers know what Small Business Saturday is. And—get this—83% of them say it encourages them to shop small year-round. (Source.)

What can we expect from this year’s Small Business Saturday?

While it’s certainly hard to make any solid projections, there’s no denying that the small business community has only continued to grow over the past year. And not only that, but people are shopping small more than ever, garnering even more support for these small businesses. In fact, consumers are putting an even greater emphasis on a positive shopping experience, which is certainly good news for small business owners everywhere!

Pro-tip: In addition to celebrating offline, implement an online strategy for Small Business Saturday. Consumers do a great bulk of their shopping online, which makes it the best way for small business owners to reach a greater range of their customers.

Thanks for reading, and be sure to share with us how YOU are participating in Small Business Saturday.

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