In our latest blog, we talked to Kim Brattain, owner of Kim Brattain Media, about her passion for helping people tell their story in a compelling way. Recently Kim won a national video contest sponsored by NAWBO in celebration of National Small Business Week. Be sure to take a look!
Charlotte Business Resources (CBR): What is Kim Brattain Media?
Kim Brattain (KB): We are video storytellers. We work with our clients to create commercials, documentaries, training videos, event videos, etc. You name it, we can produce it. Our services are tailored to the client’s needs – which means sometimes we are filming on a Habitat for Humanity construction site and sometimes in fancy boardrooms. I also consult executives, community leaders and politicians on how to improve their interactions with the media.
CBR: Why did you want to go in to business for yourself?
KB: My favorite thing about being in business for myself is taking vacations when I want to! Kidding aside, I love what I do. Whether its helping a non-profit raise money by telling their story in a compelling way or helping a hospital train their staff on the new health care regulations, I love it. We pride ourselves on producing videos that are actually fun to watch. Gosh, every day I get to work with talented, brilliant people. Editor Lea Chandler, Photographer Keith Furr to name a few. I have been in business for eight years now, but recently changed the business name from Phase2Productions to Kim Brattain Media to reduce confusion.
CBR: What challenges did you face while starting this company?
KB: Initially people did not realize the impact a good video can have on their bottom line. Videos seemed out of reach for a lot of people. They thought it meant an enormous advertising budget and a lot of organizations, especially non-profits, just didn’t have that. So part of it was educating clients. They don’t have to hemorrhage money to produce a great video. We work with the budgets our clients have to help them tell their stories concisely and brilliantly.
CBR: Do you have advice for new businesses?
KB: I have a mentor with Charlotte SCORE that’s been tremendously helpful. Also, network everywhere, join NAWBO and the Charlotte Chamber of Commerce; talk to anyone who will listen! Also, do good work. Period. A good reputation starts from day one and many of my clients have come as recommendations from other clients.
Watch this short video to learn more about Kim Brattain Media:
CBR: How has your business experience been within the Charlotte community?
KB: It sounds trite, forgive me, but Charlotte truly IS an up-and-coming city. This community is alive with energy and opportunity. Along with our day-to-day work, we have been able to produce two documentaries, in the Democratic Republic of Congo & in Haiti. There is a wide variety of work within our industry.
CBR: Would you change anything about your business if you could go back to the beginning?
KB: I would have networked more aggressively from the start. The climate is ripe for business in Charlotte. You make it what you want it to be.
CBR: Do you have any plans for the future?
KB: Charlotte’s growing – and that’s exciting. We just opened a studio in the arts community – NoDa- and are getting some larger corporate clients and diversifying. We’ve just finished fairly large projects for Habitat for Humanity ReStore & the Catawba Lands Conservancy. We are also looking forward to working with Continental Tire on a new project.
CBR: How can other businesses take advantage of your business?
KB: Every business needs to tell their story effectively and in a compelling way. A video (or several) on their website, to show at special events and to play during presentations instantly lends credibility and can tell a long, complicated story much more easily than text and still images. Why are you a great company, how your offerings enhance client’s lives. We will sit down with you and figure out how you’ll best be served with a video story
CBR: Is there anything else we haven’t asked that you would like people to know?
KB: A good video is not beyond anyone’s reach and is so important in today’s competitive environment. Even if you think you can’t afford it, give us a call. We might be able to help you figure out a way to make it work.
Check out some of Kim’s videos:
Thanks so much for taking time to talk to us Kim! Visit Kim’s website to learn more or you can call her at 704-562-9161 for more information.