Q&A with Southern Cake Queen

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CharlotteBusinessResources.com had the opportunity to interview Emma Merisier, Owner of Southern Cake QueenSouthern Cake Queen

Southern Cake Queen offers a variety of gourmet cupcakes, custom cakes, cookies, and other delicious treats.  It is a mobile only business and can be seen at food truck rallies, festivals, or other area gatherings.

Charlotte Business Resources (CBR):  Tell us about Southern Cake Queen?

Southern Cake Queen (SCQ): We are Charlotte’s 1st  mobile cupcakery that provides  gourmet cupcakes, custom cakes & other delicious treats to our customers.

CBR:  What motivated you to enter the mobile cupcake business?  What continues to motivate you?

SCQ:  I was already baking custom cakes and desserts but wanted something that would set me apart from my competition.  It was the height of the food truck and cupcake craze so I decided to launch THE PINK LADY.   My loyal customers and fans continue to motivate me along with sweet success.

CBR: As a certified Small Business Enterprise (SBE) with the City of Charlotte, how has certification help grow your business?

SCQ: Certification gives us a competitive edge.  We have provided desserts for several departments within the City of Charlotte. Going forward we plan to continue building relationships  in order to increase our business with the City of Charlotte.

CBR: Congratulations on expanding your business into the concourse at Charlotte Douglas International Airport! How were you able to create this partnership?

SCQ:  My mother always says, “What God has for you….is for YOU.”  The owners ordered some  gourmet cupcakes and LOVED them. The rest is history!

CBR: What advice would you give other small businesses that are seeking opportunities to open new markets and grow their business?

SCQ: Always place quality and excellent customer service as a priority.  Also, create a strategic plan and follow through.

CBR: What do you think was the most influential advice you ever received as an entrepreneur?

SCQ:   There is no need to reinvent the wheel because successful people leave footprints.  It was also recommended that I  team up with a mentor and he’s been great.

CBR: What experience do you think was the most valuable influencer on who you are today?

SCQ: Taking the risk to purchase The Pink Lady and investing the sweat and tears and  money to get her ready to hit the streets!  It’s turned out to be everything I’ve wanted and more.

CBR: What’s next for Southern Cake Queen?

SCQ:  We are working on shipping our products because customers are requesting it from all over the country!

To learn more about Southern Cake Queen, visit www.southerncakequeen.com