As small business owners navigate the day-to-day operations on top of a world still recovering from COVID-19, equipping yourself with the proper resources is a necessity.
Owning a small business is an uphill climb, but it doesn’t have to be a battle. Consumers are here to support you and there are stats to prove it. A recent survey found 70% of Americans shop small. Better yet, for every $100 spent, $48 goes back into the local economy.
Small businesses outnumber corporations by a factor of 1,100+ to 1. You’re proud to be a part of the small business community and although your business is in the majority, it’s still important to stand out amongst the competitors. The best way to get started is to locate the right resources.
Below you’ll find a list of tips and resources to prepare and thrive, not just during Small Business Saturday, November 27, 2021, but year-round!
Put Your Business on the Shop Small Map
What better way for a consumer to find your business on #SmallBusinessSaturday than a nationwide map curated specifically for shopping small. Make your business more easily accessible for consumers by adding your listing to the Small Business Map and if it’s already listed, make sure it’s updated regularly. See if your business meets the eligibility requirements and get yourself on the map – literally!
Enhance Your Online Presence
There is one place where social distancing does not have to apply, and that’s online. Whether you sell your goods or services online, or merely advertise them, it’s important to stay connected. Create a safe space for consumers to shop small by designing engaging social media content and maintaining an up-to-date website. Download the Materials for Social Distancing to get you started.
Explore Savings from Amex Offers
Make the most out of your hard-earned dollars without the tedious coupon clipping. Amex has a host of offers and savings through its partners. Advertising, operation optimization, and supply orders are all great ways for your business to save. See if any of these pique your interest!
Gather Insight Through Educational Classes… at Your Own Pace!
Sharpen your business savvy by taking advantage of these tips. From blogs to videos, you have the option to level up your skills at a time that fits best within your already bustling schedule!