Small Business Saturday: a holiday promoting small businesses, raising awareness for the #shopsmall movement; occurs the Saturday after Thanksgiving
Small Business Saturday 2018 is on November 24th. If this is your first time hearing about Small Business Saturday, or if it’s just completely sneaking up on you, don’t panic. There’s still plenty of time to participate and plan an initiative that will allow your business to celebrate the holiday!
Whether this is last minute planning, or you’re searching for ideas of what else you can do, here are a few ways all business owners like you can celebrate Small Business Saturday.
5 Ways Entrepreneurs Can Celebrate Small Business Saturday
#1: Run a promotion.
Small Business Saturday falls between Black Friday and Cyber Monday, so, you guessed it, customers will be looking for specials and deals. Run a Small Business Saturday promotion, and give everyone yet another reason to love your business!
#2: Email your database.
Do you have an email list? Send a newsletter, or e-blast, encouraging your customers to come out and support small businesses like yours on Small Business Saturday. If you aren’t running an in-store promotion, you could offer a special coupon to your newsletter subscribers and recipients.
#3: Get social!
If your business frequently engages with customers on social media, get the word out via posts and tweets about your participation in Small Business Saturday. Another clever way of garnering engagement and increasing awareness is to make your social media post the coupon itself: “Show this post to receive ___.”
Remember, the hashtag on Twitter is #shopsmallclt! We will also be using #smallbizsat.
#4: Start talking about it now.
As customers checkout and leave your store now, remind them to visit you on Small Business Saturday, and tell them of any promotions you might be running.
#5: Partner with a fellow business owner.
Small Business Saturday is all about people coming out to support the small business community, and what better way for small business owners to support it than by celebrating together? Cross-promotions are a great way to bring in business, while also encouraging everyone to #shopsmallclt.
Tell us how you’re celebrating Small Business Saturday by including @cbrbiz in your tweets!